We surveyed adults who do adult coloring pages to uncover how, when, and why people actually color, and they shape which books we feature on this page.
Paper still wins, by a landslide
When asked how they prefer to color, 87% chose printing pages on paper over using a phone or tablet app. Despite the explosion of digital coloring apps in the last five years, the tactile experience of pencil or marker on paper is what adult colorers actually reach for. This is the single biggest reason we focus on free printable PDFs instead of an in-browser coloring tool.
Most colorers color in the evening
58% of respondents color in the evening, 24% in the afternoon, 13% late at night, and only 4% in the morning. Coloring is overwhelmingly a wind-down activity, not a wake-up one, which is why our most popular books lean into calming themes like cozy houses, mandalas, and nature scenes rather than high-energy designs.
Highly detailed designs lead, but bold and easy is closing fast
44% prefer highly detailed designs, 33% prefer bold and easy pages, and 23% prefer mandala-style designs. The bold and easy category, popularized by colorers with vision challenges or those who want a quick win, has grown substantially. We carry full books in all three styles.
Coloring genuinely helps focus, not just relaxation
62% told us their brain feels more focused after a coloring session. This goes beyond the typical 'coloring is relaxing' claim, focus is a measurable cognitive outcome that meditation researchers also track. 41% specifically said they color to escape screens, suggesting coloring functions as a deliberate digital detox tool, not just a hobby.
Colored pencils dominate, markers a strong second
53% use colored pencils as their primary tool, 28% use markers, and the rest split between gel pens, crayons, and mixed media. If you're new to adult coloring, colored pencils are the most forgiving choice, they let you layer colors and correct mistakes.
Most colorers are happy to leave a page unfinished
Here's the most surprising finding: 57% said they're happy to leave a page unfinished and come back to it later, while only 43% feel like they have a 'task left undone.' The pressure to complete every page is largely self-imposed. Permission to walk away mid-page is part of why coloring works as a stress-relief tool, it has no scoring, no deadline, and no failure state.